Vendure is led by David Höck (CEO and co-founder), Michael Bromley (CTO, co-founder, and the creator of Vendure), and Max Page (operations and legal representative). The company is based in Austria, with offices in Tyrol and Vienna (HQ).

What is the legal entity behind Vendure?

Elevantiq GmbH, trading as Vendure, is the operating company listed in our legal notice. The agency business has been wound down, and everything has operated under the Vendure brand since February 2026 while the corporate consolidation continues. Contracts and legal documents identify the applicable contracting entity.

How is Vendure funded?

Vendure is self-funded. Revenue from commercial products finances growth, and there are no external investors on the cap table today.

What is Vendure's open-source commitment?

Vendure Core is licensed under GPLv3. Code released under that licence remains available under those terms, and we have committed not to move anything that is open source today behind a paywall. Commercial subscriptions add a commercial licence with IP indemnification and defined support terms.

Where does our data live?

When you self-host Vendure, you choose the infrastructure and region where your data lives. Vendure Cloud offers selectable deployment regions, with exact availability and residency requirements confirmed during onboarding. GDPR-aligned data handling and data processing agreements are available.

Who do we contact for diligence documents?

Contact us for company details, contracts, DPAs, security documentation, or a conversation with the people who build the platform.

About Vendure

The platform shaped by real-world complexity.

Vendure began as an open-source answer to a practical need: a modern, extensible commerce framework. Years of delivering complex B2B projects then tested and shaped it in production. Today, Vendure is open at the core, built in Austria, and run worldwide.

Talk to us Read the full story

Open at the coreIndependent and self-fundedBuilt in AustriaWe're hiring

From the frontline to the platform2018 → today

Frontline projects

Contract pricing enginePrice lists forced into workarounds

Legacy ERP syncNightly CSV jobs, silent failures

Order approval workflowsBolted on outside the platform

Multi-brand rolloutOne storefront per brand, times five

VendureOpen at the core

One platform

In the platform

Contract pricingFirst-class capability

ERP integrationsFirst-class capability

Approval workflowsFirst-class capability

Multi-entity commerceFirst-class capability

How we got here

From first commit to one company

2018
The first commit
Michael Bromley makes the first commit to Vendure on 31 May 2018: the open-source commerce framework he could not find anywhere else. Headless, TypeScript, built for developers who care about code quality, and developed in the open on GitHub from day one.
2022
Two threads meet
David Höck and Max Page have spent years running an agency on the frontline of complex B2B commerce: custom pricing engines, multi-tenant systems, approval workflows, legacy ERP integrations. Project after project, they watch off-the-shelf platforms break in the same places. In Vendure they find the foundation those projects actually needed, and a joint venture with Michael is incorporated. From then on, every enterprise-scale project feeds what it teaches back into the platform.
2024
Betting on the product
Demand outgrows what a services-led joint venture can carry, and we look hard at how to fund the next stage, including conversations with investors. We choose to keep funding growth through revenue from commercial products. It keeps the roadmap accountable to the customers who run Vendure in production, and it keeps us building at our own pace.
2026
All-in on Vendure
We wind down the agency business entirely and consolidate into one company under the Vendure brand, led by David as CEO, Michael as CTO, and Max running operations and legal. No more leading end-to-end implementation projects, no competing with the partners who deliver them. One company, one focus.

Our principles

What the frontline taught us

Years of delivering complex commerce shaped how we build the company, not just the product.

Adaptability is the product

The pattern was consistent: much of each business was standard, but the differences were often what made it competitive. Platforms tend to fail at those edges. Vendure is built to be shaped around a business, not worked around.

Open source at the core

Our standing commitment: nothing that is open source today moves behind a paywall. Vendure Core stays free under GPLv3, and the commercial offering is purely additive.

Accountable to the people who run it

Commercial customers fund development, so production needs shape the roadmap. Feedback from the wider community keeps it grounded in how Vendure is actually used.

One focus, no channel conflict

We build the product. Official partners and in-house teams deliver the implementations. We do not lead end-to-end implementation projects, so agencies can work with Vendure without competing with the company behind it.

Funded by the people who use it

Vendure is self-funded. Revenue from the commercial products finances development, which keeps the roadmap accountable to the people who run Vendure in production: customers and the community.

That loop is the operating model. It is why the platform ships what real projects need next, and why businesses can plan on Vendure as a long-term foundation.

Explore open-source Core

Built in Europe, run worldwide

We build Vendure in Austria with a European team, for a global market. That shapes the product: full control over your stack, EU data-residency options, auditable open-source code, and GDPR-aligned data handling with ready-to-sign processing agreements.

Businesses that self-host Vendure choose their infrastructure and region. Vendure Cloud offers managed deployment in supported regions, with exact availability confirmed during onboarding.

See operations & governance