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Brand

Brand Guidelines

These guidelines help you use the Vendure brand consistently. Whether you're a partner, contributor, or journalist, you'll find everything you need to represent Vendure correctly.

Please don't modify, distort, recolor, or reconfigure the Vendure logo. If you have questions about usage, reach out to us.

Brand Identity

Logo

Primary Logo

The primary Vendure logo combines the logomark (icon) and wordmark. Use this version whenever possible.

Primary Logo
Primary LogoSVG
Primary Logo
Primary LogoPNG
Iconmark
IconmarkSVG
Iconmark
IconmarkPNG

Additional Variants

Additional logo variants for different contexts. Use the light version on dark backgrounds and the dark version on light backgrounds.

Logo - Light
Logo - LightSVG
Logo - Dark
Logo - DarkSVG
Iconmark - Light
Iconmark - LightSVG
Iconmark - Dark
Iconmark - DarkSVG

Logo Usage Guidelines

Do

  • Use the official logo files provided above
  • Maintain adequate clear space around the logo
  • Use the light logo on dark backgrounds and the dark logo on light backgrounds
  • Use SVG format whenever possible for crisp rendering at any size

Don't

  • Alter the logo colors or apply gradients
  • Stretch, skew, or rotate the logo
  • Add drop shadows, outlines, or other effects
  • Place the logo on busy or low-contrast backgrounds
  • Recreate or substitute the logo with a different typeface
Colors

Color Palette

Primary Colors

Our primary color palette defines the core Vendure visual identity.

Vendure Blue

Primary brand color. Logo, links, interactive elements, CTAs.

White

Primary text on dark backgrounds. Logo light variant.

Deep Black

Primary background. Main canvas for the dark theme.

Secondary Colors

Supporting colors used for accents, states, and UI elements.

Muted Gray

Secondary text, descriptions, subtle UI elements.

Border Gray

Borders, dividers, card outlines.

Surface

Card backgrounds, elevated surfaces.

Success Green

Success states, positive indicators.

Warning Amber

Warning states, attention indicators.

Error Red

Error states, destructive actions.

Fonts

Typography

Typefaces

Vendure uses a carefully selected set of typefaces that balance readability, personality, and technical clarity.

Public Sans

Headings & Accent

400500600700
View font source
400

The quick brown fox jumps over the lazy dog

500

The quick brown fox jumps over the lazy dog

600

The quick brown fox jumps over the lazy dog

700

The quick brown fox jumps over the lazy dog

Inter

Body & Paragraphs

400500600
View font source
400

The quick brown fox jumps over the lazy dog

500

The quick brown fox jumps over the lazy dog

600

The quick brown fox jumps over the lazy dog

Geist Mono

Code & Technical

400500700
View font source
400

const vendure = new VendureServer(config);

500

const vendure = new VendureServer(config);

700

const vendure = new VendureServer(config);