Munich work-wear supplier cuts ordering time from minutes to seconds

Challenge

Wilhelm Weishäupl, a Munich-based work-wear supplier serving restaurant chains since 1832, faced mounting problems with their WooCommerce ordering portal. The consumer-focused platform couldn't handle B2B demands—restaurant managers struggled through slow page loads, frequent crashes, and a clunky checkout process designed for individual shoppers, not bulk orders.

Long click paths frustrated franchise partners trying to reorder uniforms quickly, while poor ERP integration forced costly manual workarounds. Restaurant managers who needed to outfit entire teams found themselves clicking through multiple product pages, adding items one by one, and dealing with checkout flows that asked irrelevant questions about gift wrapping and personal delivery preferences.

The aging system became a bottleneck that threatened customer relationships and operational efficiency. Downtime meant franchise partners couldn't place time-sensitive orders, forcing Weishäupl staff into reactive mode with phone calls and email exchanges that should have been automated.

Solution

Digital agency eCube rebuilt the entire ordering experience in just four weeks using our headless commerce framework. They created a React and Remix frontend that connects directly to our Node.js backend through custom plugins, providing the flexibility to design workflows specifically for B2B users rather than adapting consumer patterns.

The new platform integrates seamlessly with Weishäupl's ERP system through real-time APIs, eliminating manual data entry and ensuring inventory accuracy across all systems. Built specifically for B2B workflows, the solution supports multi-tenant franchise portals with role-based access, allowing restaurant managers to place bulk orders for dozens of items in under a minute.

eCube deployed everything on DigitalOcean's cost-effective infrastructure, taking advantage of our lightweight architecture that doesn't require enterprise-level hosting to deliver enterprise-level performance. The development team leveraged our foundational commerce building blocks to create custom features like bulk pricing displays, quick reorder functionality, and franchise-specific product catalogs.

Results

The transformation delivered immediate impact across all metrics. Zero downtime since launch replaced the previous pattern of frequent crashes, while page load speeds improved dramatically. Franchise partners now complete bulk orders in seconds instead of minutes, generating consistently positive feedback across all restaurant chains.

We achieved a powerful platform within our set budget.

"We achieved a powerful platform within our set budget," says Michael Kaspar, IT Lead at Wilhelm Weishäupl. The minimal hosting footprint significantly reduced operational costs compared to their previous setup, while the streamlined ordering process reduced support tickets by eliminating user confusion.

The project's rapid delivery timeline impressed stakeholders who had expected months of development work. By choosing our headless commerce approach, eCube could focus on building the exact features Weishäupl needed rather than wrestling with platform limitations.

Why it matters

This project demonstrates how headless commerce frameworks can solve specialized B2B challenges faster and more affordably than traditional enterprise solutions. When off-the-shelf platforms don't match your workflow, a custom-built solution on flexible foundational commerce building blocks delivers better results in less time.

The Weishäupl success story shows that even established businesses with complex requirements can modernize quickly without disrupting existing operations or breaking budgets.

Ready to transform your B2B ordering experience? Contact us to discuss your commerce platform needs.