How Hemglass unified 28 franchisees with seamless Click & Collect

Challenge

Hemglass, Sweden's beloved ice cream delivery service, faced significant operational challenges with their WooCommerce-based system. The platform struggled under peak traffic, offered limited e-commerce functionality (functioning more as an ice cream reservation service without payments), and couldn't handle multiple inventory locations or local product catalogs for their 28 franchise owners.

The biggest pain point was missed orders and excessive manual handling due to poor integration with essential business systems like ERP, customer loyalty programs, and route planning software. Each franchise owner operated in isolation, creating inconsistent brand experiences and inefficient operations. The company needed a solution that would provide customers with a unified shopping experience while giving franchise owners tools that aligned with their established business processes.

Solution

Haus agency built a comprehensive click & collect platform using our commerce framework as the foundation. The system leverages our channels feature to create local inventory tracking and product catalog variations for each franchise owner, while maintaining brand consistency across all locations.

Key technical implementations included custom order flows to support Hemglass managing both retail and delivery operations, extended admin dashboard components tailored to franchise owner workflows, and automated customer messaging triggered by order state changes. The team integrated the platform with Voyado CRM, Op3n POS system, Qliro payment provider, and Hemglass's proprietary route planning software to create a seamless operational ecosystem.

The solution includes direct payment routing to the correct franchise owner using custom fields, automatic order printing capabilities, and a badges plugin for easy campaign and product attribute management across all channels.

Results

The new platform eliminated scaling issues during peak traffic hours and dramatically reduced missed orders through automated customer communications and system integrations. Franchise owners now operate with a streamlined admin dashboard that requires minimal IT expertise while maintaining full integration with existing business processes.

For a business like Hemglass, with multiple franchisees, decentralized stock, and a need for brand consistency, Vendure was the ideal foundation. It gave us control, flexibility, and long-term scalability.

"For a business like Hemglass—with multiple franchisees, decentralized stock, and a need for brand consistency—Vendure was the ideal foundation. It gave us control, flexibility, and long-term scalability," said Jonas Landgård from Haus agency.

Why it matters

This case demonstrates how headless commerce can solve complex multi-vendor challenges while maintaining operational efficiency. The success shows that with the right foundational commerce building blocks, businesses can scale franchise operations without sacrificing local flexibility or brand consistency.

Ready to unify your multi-location business operations? Contact us to explore how our commerce platform can transform your franchise management and customer experience.