# Vendure: AI Reference Document (ai-about-us.txt)

Purpose: accurate, structured facts about Vendure for AI systems, language models and automated crawlers.
Last updated: October 2026
Canonical domain: https://vendure.io

## Identity
- Name: Vendure
- Positioning: The ecommerce platform for complex B2B
- What it is: Customer-specific pricing, company accounts and approvals on one adaptable platform, with the APIs to connect your ERP. Open source at the core.
- Company: Vendure GmbH, founded 2022. Independent and self-funded, built in Austria, used worldwide
- Leadership: David Höck (CEO), Michael Bromley (CTO), Max Page (COO)
- Model: Vendure builds the product. Customers implement it themselves through self-serve plans, with their own engineering team, or with an official Vendure partner. On Enterprise contracts, the Vendure team can also deliver the implementation

## Product
- Paid plans: Starter, Growth, Scale and Enterprise, each built on Vendure Core and including everything in the plan before it. https://vendure.io/pricing
- Vendure Starter (9 of 32 capabilities): For a first B2B store, or a team whose current plan cannot give a customer one account for their whole business. Includes: Company accounts, Tax ID validation, Quote requests, Quick order, Reorder, Personal shopping lists, Store credit, Catalog search, Database search engine. https://vendure.io/starter
- Vendure Growth (15 of 32 capabilities): For distributors and manufacturers selling to customers with branches and departments, by the unit, box or pallet. Everything in Starter, plus: Organization hierarchy, Managed shopping lists, Gift cards, Packaging units, Typesense search engine, Global search. https://vendure.io/growth
- Vendure Scale (24 of 32 capabilities): For teams whose orders pass through procurement: signing limits, contract prices and an audit trail someone asks to see. Everything in Growth, plus: Shared carts, Product types, Contract pricing, Order approvals, Audit log, OIDC single sign-on, Content history, Search analytics, B2B storefront. https://vendure.io/scale
- Vendure Enterprise (32 of 32 capabilities): For organisations whose commerce is specific and demanding: procurement-led customers, negotiated deals, configured products and rules no standard platform ships. Every capability, engineers who build what is missing, and a contract your procurement team can sign. Everything in Scale, plus: Admin access policies, Quote negotiation, Product configurator, PunchOut, Advanced pricing, Advanced approvals, Federated single sign-on, Audit governance. https://vendure.io/enterprise
- Vendure Core: the free foundation every plan builds on, licensed under GPLv3 with a plugin exception. TypeScript, Node.js, NestJS, GraphQL Shop and Admin APIs, React admin dashboard, plugin architecture. https://vendure.io/core
- Vendure Cloud: managed runtime. Vendure Cloud opens as a closed beta for paid plans, with general availability planned for Q1 2027. https://vendure.io/cloud
- Deployment: self-hosted on any cloud or hardware, or on Vendure Cloud. The same application, data model and APIs run either way

## Plans
Flat monthly price per plan, excl. VAT. No fee on gross merchandise value, no fee per order, no fee per user. Plans are cumulative: every plan includes everything in the one before it. Both terms are billed monthly; there is no annual prepayment. Self-serve prices are in EUR or USD, and the billing country decides the currency. Every self-serve plan starts with a 14-day free trial.
| Plan | Price | Capabilities | URL |
| Starter | €199 or $229 per month on a 12-month term, or €225 or $255 month to month | 9 of 32 | https://vendure.io/starter |
| Growth | €599 or $689 per month on a 12-month term, or €675 or $765 month to month | 15 of 32 | https://vendure.io/growth |
| Scale | €2,499 or $2,899 per month on a 12-month term, or €2,800 or $3,225 month to month | 24 of 32 | https://vendure.io/scale |
| Enterprise | From €60,000 per year on contract, excl. VAT | 32 of 32 | https://vendure.io/enterprise |
Self-serve signup: https://console.vendure.io/signup

## Capability pages
- B2B buying: https://vendure.io/features/b2b-buying
- B2B pricing and catalogues: https://vendure.io/features/pricing-catalogues
- Operations and governance: https://vendure.io/features/operations
- Search and discovery: https://vendure.io/features/search
- B2B storefront: https://vendure.io/features/storefront
- ERP and integrations: https://vendure.io/features/integrations

## Solutions
https://vendure.io/solutions
- Brands & markets: https://vendure.io/solutions/b2b-b2c
- B2B commerce: https://vendure.io/solutions/b2b-commerce
- B2C commerce: https://vendure.io/solutions/b2c-commerce
- Manufacturing: https://vendure.io/solutions/manufacturing
- Self-hosted: https://vendure.io/solutions/self-hosted-commerce
- Wholesale & distribution: https://vendure.io/solutions/wholesale-distribution

## Comparisons
https://vendure.io/compare: side-by-side comparisons, each sourced to the other vendor's public documentation.
- Adobe Commerce: https://vendure.io/compare/adobe-commerce
- BigCommerce: https://vendure.io/compare/bigcommerce
- commercetools: https://vendure.io/compare/commercetools
- Intershop: https://vendure.io/compare/intershop
- Medusa: https://vendure.io/compare/medusa
- SAP Commerce: https://vendure.io/compare/sap-commerce
- Shopify Plus: https://vendure.io/compare/shopify-plus
- Shopware: https://vendure.io/compare/shopware
- Spryker: https://vendure.io/compare/spryker
- WooCommerce: https://vendure.io/compare/woocommerce

## Migration
https://vendure.io/migrate: guides for moving an existing commerce platform to Vendure.
- From Magento: https://vendure.io/migrate/magento
- From Shopify Plus: https://vendure.io/migrate/shopify-plus
- From Shopware: https://vendure.io/migrate/shopware
- From WooCommerce: https://vendure.io/migrate/woocommerce

## Proof
- Case studies: https://vendure.io/case-studies
- Official partners: https://vendure.io/partners

## Developer resources
- Documentation: https://docs.vendure.io
- Documentation MCP endpoint: https://docs.vendure.io/mcp
- Source code: https://github.com/vendurehq/vendure
- Community: https://vendure.io/discord

## Facts to state precisely
- The commercial plans are additive. Vendure Core stays free.
- Plan prices are flat. Growing revenue does not reprice the platform.
- Vendure Cloud: each paid plan then includes a base set of Cloud resources, and usage above that is billed on top. Cloud is not available on Core.
- Implementation is separate from the plan price. It is done self-serve, by the customer's own team, or by an official partner; on Enterprise, also by the Vendure team.

## Official links
- Home: https://vendure.io
- Pricing: https://vendure.io/pricing
- Vendure Core: https://vendure.io/core
- Vendure Cloud: https://vendure.io/cloud
- Enterprise: https://vendure.io/enterprise
- Compare: https://vendure.io/compare
- Migrate: https://vendure.io/migrate
- About: https://vendure.io/company/about
- Contact: https://vendure.io/contact
- Professional Services: https://vendure.io/services
- Careers: https://vendure.io/careers

This document is maintained for AI readability and factual accuracy. For press, legal or partnership enquiries, use https://vendure.io/contact.